Peran Media Sosial dalam Penguatan Nilai Bela Negara dan Nasionalisme Digital di Kalangan Generasi Muda
Keywords:
Bela Negara, Kesadaran Kebangsaan, Komunikasi Digital, Media Sosial, Pendidikan KebangsaanAbstract
Perkembangan media sosial telah mengubah pola penyebaran nilai-nilai kebangsaan dari ruang formal menuju ruang digital yang lebih dinamis dan interaktif. Namun, efektivitas konten edukasi bela negara dalam membentuk kesadaran kebangsaan masih menjadi isu yang belum banyak dikaji secara empiris. Penelitian ini bertujuan untuk menganalisis bagaimana konten edukasi bela negara dikonstruksi dan direpresentasikan di media sosial sebagai sarana pembentukan kesadaran kebangsaan di era digital. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif-inferensial, melibatkan analisis terhadap konten media sosial bertema bela negara serta respon pengguna terhadap paparan konten tersebut. Data dikumpulkan melalui observasi konten digital dan survei daring, kemudian dianalisis menggunakan statistik deskriptif dan inferensial untuk menguji hubungan antara intensitas paparan konten dan tingkat kesadaran kebangsaan. Hasil penelitian menunjukkan adanya hubungan positif yang signifikan antara frekuensi paparan konten bela negara dan peningkatan kesadaran kebangsaan pengguna (p < 0.05). Selain itu, konten yang dikemas secara kreatif dan partisipatif terbukti lebih efektif dalam menanamkan nilai patriotisme dibandingkan pendekatan komunikasi yang bersifat normatif. Implikasi penelitian ini menegaskan pentingnya kolaborasi antara pemerintah, lembaga pendidikan, dan kreator konten dalam mengembangkan strategi komunikasi kebangsaan berbasis media digital yang adaptif, inklusif, dan berkelanjutan guna memperkuat kesadaran nasional di era transformasi digital.
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