Competitiveness Development of Local Raw Materials Creative Industry in Jayapura City
Keywords:
Competitiveness, Creative Industries, Local Capacity, Local Raw Materials, Product InnovationAbstract
The development of creative industries made from local raw materials in Jayapura City has the potential to improve the competitiveness of the local economy, but challenges related to accessibility of raw materials and infrastructure hinder their growth. This study aims to evaluate the impact of local raw material utilization on creative industry competitiveness and identify key factors that influence its success. The research method involved descriptive and inferential statistical analysis to assess the relationship between local raw material utilization, product innovation, and value added generated. The results show that the integration of local raw materials with innovative strategies significantly improves product competitiveness and market potential, although there are challenges related to infrastructure and accessibility that need to be addressed. The implications of these findings emphasize the need for policy support and investment to strengthen local capacity and improve the sustainability of creative industries. This research contributes to the development of a more effective and sustainable creative industry development model in the local context.
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