Strategic Planning and Asset Management in Increasing Generation Z Investment Interest in Paya Bengkuang Village

Authors

  • Kayla Aulia Rahma Universitas Pembangunan Panca Budi, Medan, Indonesia
  • M Chaerul Rizky Universitas Pembangunan Panca Budi, Medan, Indonesia
  • Dewi Nurmasari Pane Universitas Pembangunan Panca Budi, Medan, Indonesia
  • Emelia Santika Br Sembiring Universitas Pembangunan Panca Budi, Medan, Indonesia
  • Hikmal Fuady Universitas Pembangunan Panca Budi, Medan, Indonesia

DOI:

https://doi.org/10.35335/jmirte.v5i1.368

Keywords:

Strategic Planning, Asset Management, Investment Interest, Generation Z, Theory of Planned Behavior

Abstract

This study aims to analyze the influence of strategic planning and asset management on Generation Z's investment interest in Paya Bengkuang Village. The research employed a quantitative approach using a survey method by distributing questionnaires to 60 respondents selected through saturated sampling techniques. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination analysis with the assistance of SPSS software. The results indicate that strategic planning has a positive and significant effect on investment interest, with a t-value of 3.167 and a significance level of 0.002 (<0.05). Asset management also has a positive and significant effect on investment interest, with a t-value of 2.328 and a significance level of 0.024 (<0.05). Simultaneously, strategic planning and asset management significantly influence investment interest, as evidenced by an F-value of 7.676 and a significance level of 0.001 (<0.05). The coefficient of determination (R²) of 0.212 indicates that 21.2% of the variation in investment interest can be explained by strategic planning and asset management, while the remaining 78.8% is influenced by other factors outside the research model. The findings also reveal that strategic planning has a more dominant influence than asset management in increasing Generation Z's investment interest in Paya Bengkuang Village. Therefore, improving strategic planning and asset management capabilities is essential to enhance investment interest among young people.

References

Ajzen, I. (1991). No Title. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

Bryson, J. M. (2018). trategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement (5th ed.). Jossey-Bass.

Coulter, M. (2019). Strategic Management in Action (8th ed.). Pearson.

David, Fred R.; David, F. R. (2017). Strategic Management: Concepts and Cases (16th ed.). Pearson.

David, F. R., & David, F. R. (2017). No Title. Pearson.

Dr. Balaji Bhovi, Lavanya. S, Jenifer. Y, & K. P. Yashaswini. (2024). a Study Showing the Importance of Personal Financial Management Strategies for an Individual for Overall Financial Wellbeing. EPRA International Journal of Multidisciplinary Research (IJMR), 7838(May), 150–152. https://doi.org/10.36713/epra16822

Fahmi, I. (2019). Pengantar Pasar Modal. Alfabeta.

Halim, A. (2018). Analisis Investasi dan Aplikasinya dalam Aset Keuangan. Salemba empat.

Hunger, J. D., & Wheelen, T. L. (2018). Hunger, J. David Wheelen, Thomas L. (15th ed.). Pearson.

Mahmudi. (2019). Manajemen Kinerja Sektor Publik. UPP STIM YKPN.

Malik, A. D. (2017). Analisa Faktor-Faktor yang Mempengaruhi Minat Masyarakat Berinvestasi di Pasar Modal Syariah Melalui Bursa Galeri Investasi UISI. Jurnal Ekonomi Dan Bisnis Islam, 3(1), 61–84.

Marifatul Hikmah, Aminudin, & Husnayetti. (2024). Analisis Minat Berinvestasi Bagi Milenial dan Generasi Z. Liquidity, 13(2), 232–244. https://doi.org/10.32546/lq.v13i2.2522

Merawati, L. K., & Putra, I. P. M. J. S. (2015). Kemampuan Pelatihan Pasar Modal Memoderasi Pengaruh Pengetahuan Investasi dan Penghasilan Pada Minat Berinvestasi Mahasiswa. Jurnal Ilmiah Akuntansi Dan Bisnis, 10(2).

Nazwa, N., Rizky, M. C., Azzahra, N., Safitri, D., & Fallah, M. R. (2025). Education and Training Drive Quality Growth of Generation Z. Indonesian Journal of Innovation Studies, 26(3), 1–17. https://doi.org/10.21070/ijins.v26i3.1439

Porter, M. E. (2008). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.

Raju Adha, Ahmad fuadi Tanjung, & Sugianto. (2023). Persepsi dan Keputusan Investasi Masa Depan pada Generasi Milenial dan Gen Z. Al-Mutharahah: Jurnal Penelitian Dan Kajian Sosial Keagamaan, 20(2), 257–266. https://doi.org/10.46781/al-mutharahah.v20i2.870

Shintya, S., & Rizky, M. C. (2024). Problem Solving PROBLEM SOLVING PENINGKATAN KEMAMPUAN PENGELOLAAN KEUANGAN MELALUI LITERASI KEUANGAN: PROBLEM SOLVING PENINGKATAN KEMAMPUAN PENGELOLAAN KEUANGAN MELALUI LITERASI KEUANGAN. Jurnal Ilmiah Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(2), 583–591.

Siregar, D. D. (2019). Manajemen Aset. Gramedia Pustaka Utama.

Siregar, R. . N. A. . & W. T. (2021). Financial Capability and Business Sustainability: A Study of Student Entrepreneurs in Indonesia. Journal of Small Business and Enterprise Development, 28(4), 567–585.

Tandio, T., & Widanaputra, A. A. G. P. (2016). Pengaruh Pelatihan Pasar Modal, Return, Persepsi Risiko, Gender, dan Kemajuan Teknologi pada Minat Investasi Mahasiswa. E-Jurnal Akuntansi Universitas Udayana, 16(3), 2316–2341.

Wulansari, P., Saputra, A. J., & Ikhlash, M. (2024). Analisis Ketertarikan Gen Z di Indonesia Terhadap Investasi di Pasar Modal. Journal of Applied Managerial Accounting, 8(1), 109–115. https://doi.org/10.30871/jama.v8i1.7314

Downloads

Published

2026-06-27

Issue

Vol. 5 No. 1 (2026): June: Jurnal Manajemen, Informatika, Rekayasa Perangkat Lunak dan Teknologi Komunikasi

Section

Articles